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Building defensibility in the age of AI
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Artificial intelligence is lowering barriers to innovation and making it easier than ever to replicate products, services and capabilities. As technology becomes more accessible, organizations face a critical question: what creates lasting advantage when the technology itself is no longer enough?
Drawing on a survey of 64 founders, business leaders, investors and practitioners, this report examines how perceptions of competitive advantage are changing in the age of AI. It explores which traditional sources of defensibility may be coming under pressure, and why factors such as trust, customer relationships, implementation expertise, organizational learning and adaptability may become increasingly important.
The report also offers practical questions to help leaders assess the durability of their own competitive advantages and build resilience in increasingly competitive markets. It includes a foreword by Kaushik Subramanian, Partner at EQT Ventures.
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